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State Farm® Insurance Agent

Matt Crosby

Crosby Ins and Fin Svcs Inc

1767 E Apple Ave
Muskegon, MI 49442-4275

Profile photo of a State Farm Agent named: Matt Crosby

Would you like to create a personalized quote?

Office Info

Office Hours

9am - 5pm
Call or text us 24 hours a day!

Contact me to schedule a virtual meeting


1767 E Apple Ave
Muskegon, MI 49442-4275



As your local Muskegon State Farm Insurance Agent and a longtime resident of the area, I’m proud to protect our community. I earned my degrees in Business & Marketing from Baker College. And, a B.S. degree from Western Michigan University. I began my career with State Farm in Operations and then became an Agent which is something I love and... is a way of life.

My office team consists of dedicated insurance professionals who are passionate about providing customers with the necessary coverage and financial services to protect them from life's unexpected events. They understand the importance of having comprehensive insurance policies in place to safeguard not only their possessions but also their loved ones' future financial security.

Life insurance, in particular, holds great significance in ensuring financial protection for the policyholder's family or dependents in the event of their untimely demise. It serves as a safety net, providing a lump sum payment to beneficiaries to cover expenses outstanding debts, education costs, and daily living expenses.

Ultimately, the office team's commitment is to help customers find the right products to fit their needs to provide security for life's uncertainties.

Insurance Products Offered

Auto, Homeowners, Condo, Renters, Personal Articles, Business, Life, Health, Pet

Other Products

Banking, Mutual Funds, Annuities

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Mission Statement –

The mission of the Matt Crosby State Farm office is to provide Muskegon and surrounding Muskegon County with reliable insurance coverage they can count on. Our office can help with auto insurance, homeowners insurance, renters insurance, life insurance, business insurance, and much more. Stop in and meet with our experienced insurance team to stay covered.

Lisa Cerchiori State Farm Agent Team Member

Lisa Cerchiori

Multiple Line Representative

You already know her and love her. She’s the bedrock of our office foundation with the biggest wealth of insurance knowledge of anyone you’ll meet in the industry. She is a super mom of 4 kids (aside from her office kids), with 2 grandchildren freshly welcomed into the family. If you don’t see her working magic with insurance, you can often find her family tearing up the bowling lanes. The family has a long-standing history of excellence in the sport. Whether it be understanding your bill break down or advice on how to handle any of your life’s necessities, she has a knack for building the perfect package for any given scenario.

Amy Pearson State Farm Agent Team Member

Amy Pearson

Office Representative

Amy was born and raised in a suburb southeast of Philadelphia, PA but has called West Michigan her home for 23 years now. She enjoys spending her time when she is not working one of her two jobs with her two boys. Whether that be visiting Ayden at MSU or watching Max play hockey, she wants to be there! Her passion wasn’t always insurance, but it is what she has done now for 25+ years. She considers herself a people person and finds helping people understand their insurance coverage(s) the ultimate reward.

Dylan Lohman State Farm Agent Team Member

Dylan Lohman

Office Representative

If you are in need of a burst of energy or enthusiasm step right up to Dylan’s office. You will recognize Dylan by the exercise ball that he sits on during the day. Dylan is a funcle to 6 silly kids and enjoys spending his free time being active and exploring new hobbies. If you need help finding identification marks on your boats and rec vehicles, he is your guy. Also see Dylan with any tech issues you encounter, he will relieve your headache.

Katelynn Crosby State Farm Agent Team Member

Katelynn Crosby

Office Representative

Katelynn is a West Michigan native who can help you with your home and auto policies. In her free time, she enjoys spending time with her family and friends. She’s been supporting our office since 2017. She has a kind heart and a quick mind which she applies to every facet of her life. Even with such a full life she is currently also working towards her master’s degree. She is capable and happy to help with any service request you can think of.

Joey Halek State Farm Agent Team Member

Joey Halek


Nicole Bieniasz

Nicole is an amateur astronomer counting risks for State Farm by day and stars by night. When not servicing agencies across the country, you can find her in the garage working on various projects from rebuilding a 1996 twin turbo 1.8L Miata or tumbling hauls of lakeshore rocks and minerals from her travels. For Nicole, State Farm is more than an occupation, but a passion. Helping customers understand how insurance works and how to protect not just their vehicles, but also their family and livelihood has become one of the most rewarding professions in her life. Coupled with training amazing Agents and Team Members in processes and procedures to reduce workload and simplify their day, no one could ask for a better career.

Deana Horgan State Farm Agent Team Member

Deana Horgan

Office Representative

Deana is the one to talk to if anyone needs help planning their moves. She has successfully picked up and relocated her family all around the country. She enjoys the outdoors, loves her 7 ducks, 2 geese, and 3 dogs. Deana’s pursuit of happiness includes fishing, working on cars, cooking, and generally helping those in need. She is a loving mother of two, (goalie mom) and has a perspicacious husband Chris who is always in for an adventure.